Words of February

February writing covered five industries, nine writing categories, and six communication media, spanning print, electronic and face-to-face channels. 

February Industries: Business Process Outsourcing, Energy & Communications Infrastructure, Information Technology, Pharmaceuticals, Politics

February Categories: Communication Strategy, Employee Communication, External Communication, Investor Communication, Marketing Communication, Political Campaign, Product Launch, Rebranding Initiative, Sales Meeting

February Media: Annual Report to Shareholders, Keynote Address, Marketing Brochure, Restructuring Announcement, Web Copy, White Paper

Doing all the world's work with grammar and lexicon (the working words of February):

His job is to walk into a situation he may or may not have seen before, at a company he may or may not have worked with before, in an industry he may or may not know anything about. He’s there because the situation demands an outcome that’s different from what the organization will get if it keeps doing the same things in the same ways. He asks questions, listens to the answers, formulates a hypothesis, tests it, and then puts it in motion. The value of his contribution is measured in other people’s ability to become orders of magnitude better at what they do. His client base includes a large percentage of repeat customers because of his success rate.

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In every company, our experience and research tells us, better cash flow and greater liquidity are available to you now – in how you collect what’s owed to you, in how you pay what you owe to others, and in how you procure what you need to run your business.  The proof points are in our daily involvement with companies that are improving their operating costs, reducing their days sales outstanding, trimming their bad debt expense, lowering their unapplied cash and credits, avoiding penalty payments, securing early-payment discounts, eliminating duplicate and erroneous payments, slashing non-compliant sourcing spend and improving buying power. All of which flows to improvements in working capital.

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We sold $400 million worth of industrial and energy cable into the terrestrial wind farm market globally in 2008. Now the offshore wind power market is poised to grow rapidly. The solar power market is expected to vastly exceed the market for wind power, helped by the fact that it requires four-to-six times as much cable as wind does. And a nuclear renaissance is expected to begin in 2011.

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Across every aspect of our business, we look to the future: identifying unmet medical needs, broadening our sources of discovery, establishing new therapeutic platforms, and cultivating a rewarding work environment in which dedicated people come together to do important work.

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Contractors often play an important role when you’re bringing new technology online or when you have peak demand or talent shortages. But if a contractor has been on the job for six months or more, or they’re still being used for skills that will be needed for ongoing support, they’re probably doing jobs that should be sourced internally. In addition, they tend to get hired by different functions in different parts of the enterprise, which complicates governance and forecasting of their performance. 

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Our organizational strategy is built on the belief that competitive advantage is gained by having better people delivering superior quality with exceptional service backed by advanced technology and sustained by a best-cost position.