Sunday, May 10, 2009

Jarvis, page 117

I realize now that there's a particular kind of paragraph that makes me happy. It's built on a parade of simple declarative sentences with parallel constructions. Subject-verb-object. Subject-verb-object. Subject-verb-object. Often involving the same subject or the same verb. I found happiness today on page 117 of Jeff Jarvis's book, What would Google Do? Third paragraph down:
Newmark operates by many of the rules in this book. He created a platform and network for his communities. He trusts the wisdom of his crowd. He brings communities elegant organization. He understands that free is a business model. He relies on the gift economy. He dooms middlemen. He runs a disarmingly simple system. But then he adds his own unifying principle of technology, communities, and the internet. Here it is, with classic Craig brevity: "Get out of the way."
The cadence of the paragraph goes like this:
Newmark ta-da ta-da ta-da. 
He da-dum. 
He da-dum. 
He da-dum. 
He da-dum. 
He da-dum. 
He da-dum. 
He da-dum. 
But then! ... he deetle-dee-dee. 
And here it is: babada-boom.  

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