The value of words...
"I've never worked for a politician who values words as much as the president does," Obama senior advisor David Axelrod said. "The speechwriter is an unusually important person in the operation."
The cadence of words...
Favreau and Obama alike "think in terms of the cadence of the words," Axelrod added. "Not just the meaning of the words but the cadence of the words, how they work together, how they sound together."
Storytelling...
Storytelling is at the core of Obama's public speaking, overriding the modern obsession with the sound bite. Favreau has explalined their joint approach to friends simply: "Tell a story. That's the most important part of every speech, more than any given line. Does it tell a story from beginning to end?"
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