What Roy said

A sports reporter asks Roy Williams if he'd like to see Tyler Hansbrough and Blake Griffin play one-on-one. Williams is the basketball coach of the North Carolina Tarheels, Hansbrough is his star player, and Griffin is the star player for the Oklahoma Sooners. You can go to school on the way Williams answers.

He says he'd rather eat a peanut butter cookie than watch the two big men go one-on-one, but then adds this:

Blake is perhaps more gifted, more explosive. And Tyler is just so focused in what he's tried to do to make himself the best player he can be. During the course of the game, when they were matched up, I would love to watch that, but only in a team situation. Who would read the defense better? Who would throw it back out better? Who would post up better? Who would get to the offensive boards better? I think that part would really be a lot of fun.

What he did:

1. Restated the question on his own terms (not one-on-one, but matched up in a team context)

2. Turned it into a story (the gifted player against the self-made player)

3. Communicated his personal passion (he "would love to watch that")

4. Told us what to look for in a beautifully concise sequence of identically constructed interrogative sentences that display his insider knowledge in ways the average basketball fan can absorb

With those four principles, you can write a difference-making speech.