One sentence

I wrote this sentence as part of a positioning statement in a total rebranding of a firm:

Our clients come to us for the passion of the first time, the savvy of the umpteenth time, the boldness of the right time, the originality of the only time, the anticipation of the next time ... and the enjoyment of a great time.

Through a lengthy review process, one word was changed. Yeah, umpteenth. Changed to hundredth. The sentence was plucked from the positioning statement and used in the flash announcement of the brand relaunch. It makes me happy to have written this.