You can find bigger paper companies. You can work with people who are less available, less flexible, and less committed to your needs and timelines. Or you can work with Finch, here at our Hudson River Valley home, where we're not trying to go global or become part of someone else's worldwide empire.
Gone global...
We have an organizational model designed for action across essential markets throughout the world. We have action-oriented leaders in key operational positions. We have assets deployed behind actionable opportunities wherever we find them. We have investment capital primed to turn big actions into bigger ones. We demand action. We support action. We reward action. And action rewards us.
And global-schmobal, it's all about digital ...
But in a Web 2.0 world, commerce is also what happens on the way to somewhere else. It's the in-game offer, the ad on the IM client, the personalized recommendation on the My Yahoo! home page. For every intentional visit to a digital commerce storefront, there are multiple impromptu touch points in the general flow of life. So look for an architecture that allows you to hook up to your web storefront, to your mobile storefront, to your IPTV storefront, to your in-game storefront, to some small portal box on a home page, to a two-line ad on an IM client, to a physical kiosk in a shopping mall, to anywhere people are buying things on their way to somewhere else.
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