You have to go outside. You have to see what's happening in the real world. Go in-depth. Don't jump to conclusions. Go in the houses of your customers. Ask open questions. Go on the Internet with them and see what they're doing. What are they looking for and not finding? Take your timer and see how long it is before they find something useful on the Internet. Do the experience with your whole team. You need awareness before change. If people think they know it, they will do exactly what they did before. Then find the right thing to do. Stick to it. Develop it. Test it. Fine tune it, because it will not be right the first time. And if you have your experiences right, you will know you're on the right track. Focus on the team. Don't do a thousand things -- do three things right and at 100 percent, and then measure them.
What a great burst of sentences. According to the readability statistics that come with my spell-check, the words per sentence is 8.0; the characters per word is 4.2; the Flesch-Kincaid Grade Level is 3.0. I've never seen scores like that. I've had a few 6th and 7th grade levels recently, and that's about as low as I can go. Look at these verbs: go, see, jump, ask, take, find, do, think, stick, test, know. Those are first-line verbs; you knew them when you were five. There's a load of advanced ideas there, delivered in sentences that are crisp and clear and require no interpretation. I'd have been proud to have written them.
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