Words of January

January writing covered six industries, nine writing categories, and eight communication media, spanning print, electronic and face-to-face channels.  

January Industries: Business Process Outsourcing, Energy & Communications Infrastructure, Information Technology, Shipping, Pharmaceuticals, Politics

January Categories: Change Communication, Communication Strategy, Employee Communication, Investor Communication, Management Conference, Political Campaign, Product Launch, Rebranding Initiative, Sales Meeting

January Media: Annual Report to Shareowners, Earnings Script, Keynote Address, Panel Discussion, Poster Copy, Public Statement, Restructuring Announcement, Video Script

Doing all the world's work with grammar and lexicon (the working words of January):

"We are not looking to you for a quick fix or a miracle cure. We are asking you to join us in a time of 'less,' not 'more,' and work with us to figure out our thoughtful shared sacrifice."

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"You're beating every milestone. Protocols are getting written faster. Sign-offs are happening faster. You're moving quicker into the clinic for execution, and recruitment is ahead of schedule."

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"You hustled to keep your systems running while you enhanced them or developed new applications. You fought off inconsistencies and redundancies creeping into your operations. You spread your limited resources across a swarm of critical requirements. Meanwhile, the requests for more analysis and reporting of critical business information were multiplying." 

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"And this management team is not exactly untested when it comes to meeting challenges brought to our doorstep by external forces."

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"Across the company today, there's a cultural movement and a common vocabulary, spreading outward from something that happened in the Colombia affiliate more than ten years ago."

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"They went to patients' homes to observe how long it takes for them to get ready in the morning. They went with them to shop for clothes. They interviewed their spouses. They mapped out the complete patient journey. And with that awareness they were able to identify times and places to intervene and bring patients back to centers of excellence for treatment."

***

"Our challenges have come in many shapes and sizes -- customer-driven, competitor-driven, technology-driven, and luck-of-the-draw-driven. We do not back down. We know we're going to be challenged; we just don't know what form it will take. Well this time it's a Category Five recession."