Thursday, December 25, 2008

One sentence

The story in today's New York Times is about the bursting of the housing bubble. But I only have eyes for the opening quote:
We are team-oriented, highly ethical, extremely competitive, profit-oriented, risk-averse, consumer-focused, and we try as much as possible to squeeze out any ego.
Forget who said it, or whether they were Typhoid Marys of the financial crisis. The sentence is a thing of consummate beauty. In 26 words, it's who they are, how they work, what they care about, what they promise to do for you, how they feel about you, and what makes them different. The structure lays out cleanly: subject-linking verb-six predicate adjectives-independent clause. The cadence is bam-bam-bam-bam-bam-bam-hmmmmmmmm. You read it straight through without stopping to think. Kudos to the sentence-makers, whatever financial havoc they may have visited upon us.   

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